BIOGRAPHY

Hi there, I am Hannah Fromont and I will soon graduate with a Bachelor of Design majoring in Communication Design. I have been passionate about design and all things creative ever since I could remember and so Waikato University was the perfect place to learn more about it all.

Design has been something that I have always been passionate about. Out of high school I never knew what I wanted to do, all I knew was that I wanted to do something in the creative industry. I had a look online and found that Waikato University offered a Bachelor of Design degree so I soon enrolled and started my first year. Waikato University has helped me discover my strengths and weaknesses in different areas of design. Waikato has allowed me to build my skill set and gain confidence with design. The areas of design that interest me the most are printing and publication design. Waikato has also helped me to pursue my passion for photography, I now own my own business and will be stepping into it as a part-time job next year. While I have been studying at Waikato I have also worked as an intern for a Graphic design company based in Cambridge. I have been there almost 4 years now and will continue to work with them next year.

PROJECT DESCRIPTION

New Zealanders use far too much plastic in their daily lives. One of the largest uses of plastic in our supermarkets is the fruit and vegetable section. Quite often we find that these products have been wrapped in plastic unnecessarily.

I have created SimplyClean which is an organisation that works with growers to come up with more sustainable and eco-friendly options to package their produce before they send it off to the supermarkets.

Through SimplyClean I have created a series of printed material such as flyers, business cards, bookmarks, and pens. These printed products are made to create awareness of the brand and to encourage growers to work with the organisation to create more sustainable packaging for their goods.

I have also created a website which is where people will be able to go to get more information on the organisation. I have used social media to help market my brand too. Instagram is the main channel that I will be using to promote my brand and make people aware that there is a way to make a difference.