Biography

Travelling to many countries and places from a young age developed my love for design as I saw different styles of arts and it inspired me to start studying design at the University of Waikato. Been passionate about photography and painting helped to keep me motivated in the art field. I started studying at the University of Waikato at a young age of 16 and now I am in my third year of design. I enjoy photography, print design alongside branding and typography design the most. Nowadays, most university students have issues with their mental states. A big part of it is lack of sleep due to stress, unable to fall asleep and so on...However, a lot of these students are heavily involved in social media especially instagram and facebook.

Project Description

My project ‘memes4sleep’ is a social media campaign which posts facts about sleep in social media posts format using minimal text, colours and design. I incorporate metaphors in a meme way into the posts to attract my audience which are mainly university students. The goal of the campaign is to get my audience the answers to the solution to their problems while they scroll through their social media. Read memes for better sleep.