Biography

For as long as I can remember I have been interested in art which eventually lead to me studying design at high school. That is where I found my passion for design from being able to create things for use in the real world. I love the purpose of design and how I as a designer can influence someone’s perception of a brand/company. Two of my favourite areas to work in are brand identity and marketing. Being able to create a visually appealing design system to represent and advertise a company is something that I enjoy. I also have an interest in prototyping for web and mobile.

Project Description

Vitalize is an up incoming juice company focused around the idea of biodegradable packaging in hopes that other companies will follow suit. This is achieved by utilizing biodegradable bottles made from plant-based materials that are capable of breaking down in commercial compost in under 180 days. Vitalize aims to focus on its individuality and showcase this with freebies given out on the purchase of a Vitalize product, these items range from stationary to reusable bags. Vitalize also has social media advertising and a website which is a source of additional information for those which are interested in learning more about the technology behind the packaging and Vitalizes purpose. This way the brand and environmentally friendly ideals receive plenty of public exposure.