Muse is a clothing brand created for lovers of fashion and design. Modern, adventurous and edgy, Muse aims to be innovative and fashion forward. Inclusion of digital media differentiates this brand from the competition - this project uses technology to bridge the gap between fashion and graphic design. This project also endeavours to change the way we think about clothing branding by combining static and dynamic elements.
Muse deliverables include printed collateral such as carry bags and swing tags, as well as a look book in both print and digital format.
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