Hi, I’m Brendan Kavanagh. My main passion lies in identity design. I believe design should reach its audience in both a creative and sophisticated way. Due to the style of the degree I have learnt not only the design principles, but also skills in a wide range of technologies.

Infuse Tea is unique from other tea brands as it is targeted at a younger audience.  This degree project explores many aspects of identity design including logo, merchandise, packaging and website.  It also looks at utilizing new advertising media in creative ways to build brand loyalty. This includes the use of social networking sites and augmented reality.