Hi, I’m Natalie Bufton. By the time I finished high school, I knew that all I wanted to do was further my knowledge of design. So here I am, a third year student, studying Computer Graphic Design at Waikato University.

I have created a brand called Zeal, an organic juice producer. As part of my degree project I have established the brand’s identity and visual representation. The exhibited print work of my project includes label designs for a range of products plus packaging with unique convenience and novelty value. The exhibited digital work includes an animated ident/ TV commercial.